Every day individuals use hundreds of merchandise, from phone to drink and washing machines to bikes. Some merchandise carry out related features whereas others are very totally different. But have you ever ever questioned how these merchandise are made or how they perform?
Every product is designed in a particular approach and a feature-wise evaluation of the product or answer allows us to know the vital supplies, aesthetic selections and processing which have been required earlier than a product was manufactured or a downside was solved. This kind of evaluation helps us to know the place our opponents are, and what they provide; subsequently, serving to us to enhance the design of our product and reply to competitor’s advertising and marketing methods.
A feature-wise evaluation of a product or answer can take varied types however typically, it means asking questions on a product or a answer and forming solutions. It also can imply potential prospects, the member of most of the people or specialists analyzing your product and evaluating it together with your opponents’ merchandise.
When conducting a feature-wise evaluation of a product or answer versus key opponents strive to reply the next questions:
- What is my product peak, width, and size in contrast to that of my competitor?
- Are my prospects comfy with my product or answer?
- How a lot does it value to manufacture my product in contrast to that of my competitor?
- How a lot does my product or companies value in contrast to others available in the market?
- Does my product look good and classy? Are opponents’ kinds higher than mine?
- How has the product been manufactured? What strategies have been used to remedy a downside? Is my technique higher than my opponents?
- Is the product or answer what buyer needs? Will prospects favor my product to that of my opponents? What modifications are wanted to make my product or answer extra appropriate for the purchasers?
- Is my product or answer safer than that of my competitor? Does it fulfill well being and security legal guidelines?
- Is the feel/colour of my product efficient?
- Are the supplies I exploit appropriate for this kind of product? Are they high quality supplies or they’re making the product seem low-cost in contrast to my opponents’ merchandise
- What is the environmental influence of my product? Does my product negatively have an effect on the surroundings?
How to beat your competitor after conducting a feature-wise evaluation of a product or answer
If you need to be higher than your competitor, make certain your companies or merchandise are:
- Better quality- it makes all of your actions justified together with promoting at a excessive value.
- Rarer- persons are drained of seeing the identical kind of merchandise in every single place they go. Offer one thing your prospects can’t get wherever else.
- Easier to use
- Safer to use- that is notably vital in case your prospects have youngsters.
- More efficient- is your product simpler and faster than its rivals.
- More modern- your product or answer ought to mirror know-how development.
- More lovely